Elections Special

Why the Shopper Paper is an Election Staple:

• Total Market Coverage: We use Every Door Direct Mail (EDDM), meaning your ad reaches every single mailbox and business in the target town, not just subscribers.
• Voter Demographics: Our core readership consists of 50+ year-old homeowners—the highest-turnout demographic for local and municipal elections.
• Hyper-Local Focus: You can target specific towns where every vote counts. For example:

• TOWN EDITION	TOTAL ADDRESSES	FREQUENCY
  Stoughton	12,639	Weekly
  Canton	10,751	Weekly
  Randolph	10,150	Monthly
  Milton	10,030	Weekly
  Braintree	10,000	Monthly
  Easton	9,800	Bi-Weekly
  Mansfield	9,784	Monthly
  Sharon	6,935	Weekly

Political Advertising Options:

Beyond standard display ads inside each edition, we offer specific “Election Special” services to help candidates stand out:

High Impact Direct Mail Postcards: 

• Custom production and mailing to any town in New England.

  ​Premium Quality

  • ​Heavy Stock & High Gloss: A professional, durable feel that stands out from junk mail.
  • ​Full Color: Eye-catching designs that make your brand pop.

  ​Oversized Formats

  • ​8.5 x 11 (Jumbo): Massive visibility; impossible to miss.
  • ​6.25 x 9 (Oversized): More “real estate” than standard cards at a great value.

  ​Local Precision

  • ​Any Town in MA: Targeted delivery to the exact neighborhoods you want to reach.
  • ​Saturation Mail: Ensure every household in your target area sees your message.

  ​Flexible Pricing

  • ​Scalable costs based on volume and postage—tailored to fit any budget.

  ​Bottom Line: We don’t just land in an inbox; we land in their hands.

Inserts & Pull-outs:

• Pull-out inserts are a high-impact way to stand out because they physically separate from the rest of the publication, often landing directly in the reader’s hands.

  Size & Specifications

  The primary standard for the high-gloss pull-out inserts is:

  • Dimensions: 8.5″ x 11″ (Letter size)
  • Paper Quality: High Gloss, Full Color
  • Format: These can be single sheets or multi-page booklets (e.g., 4-page menus or 8-page catalogs).

  Why They Work

  • Premium Feel: Printed on high-gloss stock, they provide a much higher production value than standard newsprint, making them ideal for high-end retail, menus, or detailed political profiles.
  • Exclusivity: Unlike standard display ads, these inserts aren’t competing with other content on the same page.
  • Retention: Readers are more likely to pull these out and keep them on a refrigerator or desk for future reference.

  Coverage & Pricing Context

  • Town Options: You can place these in any specific edition.
  • Cost Efficiency: Inserting a pre-printed flyer is often significantly cheaper than mailing it yourself, as it eliminates the need for separate USPS paperwork and individual postage costs. Pricing typically starts around $799 depending on the circulation of the chosen town.

  Pull-out inserts are a high-impact way to stand out because they physically separate from the rest of the publication, often landing directly in the reader’s hands

• Targeting: Since the Shopper uses Every Door Direct Mail (EDDM), your insert reaches 100% of the households and businesses in the selected town routes.

Front/Back Page Placements: 

Prime real estate for name recognition, which is half the battle in local races.