Digital Marketing
Let us help get you started and get you up to date in today’s digital world. If you’re not sure where to start when it comes to getting your business noticed online, this is a service we now offer. Our goal is what is has been for over 60 years- connecting your business to our local community. Let us come up with a print and digital campaign to reach the customers you want to reach and help bring more customers to your business.
Contact Lauren at 781-856-2038 to talk about a plan that's the best fit for your business.
Reasons Why Your Business Should be Online
Let us help get you started and get you up to date in today’s digital world. If you’re not sure where to start when it comes to getting your business noticed online, this is a service we now offer. Our goal is what is has been for over 60 years- connecting your business to our local community. Let us come up with a print and digital campaign to reach the customers you want to reach and help bring more customers to your business.
It’s 2023!
There’s no avoiding it anymore. There is a whole online audience that is searching for local businesses that can help them.
People are spending more than 6 Hours online
per day. Whether it’s surfing the internet, shopping online, or scrolling through social media platforms- your future customer is almost always available online.
Your Marketing Budget
doesn’t need to be huge. Creating a marketing budget is essential. As you consider how to allocate funds, it’s important to lock in the basics to establish your digital presence- launching and optimizing your business website, and setting up your social media profiles. Then, investigate other tactics that might require more of your budget, such as print and digital ads.
Digital Advertising can be Measured.
Unlike other traditional marketing platforms, advertising on Google and social media platforms such as Facebook and Instagram allow you to see if your ads are working and capture leads easily. Digital ads generally give you the ability to choose keywords, target your specific audience and engage prospective customers who are likely to want your product or service. Digital advertising can be used to target customers in your local area, in a specific age range and in a niche market.
PRINT + DIGITAL
ADD DIGITAL MARKETING TO YOUR PRINT AD CAMPAIGN
SEO
SEO marketing, or search engine optimization, is one of the most widespread and in-demand skills in the digital marketing world. In essence, SEO marketing is all about designing and creating content to rank highly in search engines when consumers ask brand-relevant queries and industry-applicable searches.
Social Media Marketing
Social media marketing is a fast-growing vertical within digital marketing and can serve as a powerful tool in a business’s advertising arsenal. In this specialty, you will develop content and advertising strategies that promote customer interest and engagement on a variety of social media platforms, such as Facebook, Twitter, Instagram, and TikTok.
Email Marketing
While social media marketing may get more media coverage, email marketing is still a core profitable aspect of modern business. Email marketing sustains and increases business relationships, providing value for customers and engagement for the company. It can drive sales by circulating targeted content designed to appeal to a brand’s customer needs and interests.
Content Marketing
Content marketers create relevant, interesting, and timely content that appeals to and engages customers on all digital frontiers, from a brand’s social media channels to its website. This content isn’t limited to promotional ad copy, though. Often, this kind of marketing will also encompass educational and informative articles, whitepapers, and other written work that establishes a brand as a thought leader in its field.
Conversion Rate Optimization
Conversion rate optimization is all about increasing the number of conversions — that is, the percentage of website visitors and potential customers who actually make a purchase, fill out a form, or otherwise interact with the site. As a term, conversion means that a visitor to a site took a specific desired action, from providing an email address to buying an item or signing up for a subscription.
Pay-Per-Click Marketing
Many of the specialties discussed above involve driving organic traffic, visibility, and engagement from customers visiting your company’s website. Pay-per-click (PPC) marketing extends this mission into paid promotion. With PPC, a company may pay large ad vendors like Google or Facebook for text or visual ad placement, aiming to pique searcher attention and ultimately drive sales.
Is your website Google ready?
Let our Digital Marketing experts evaluate your website to see if you are getting the traffic to grow your business. Call for a free consultation.