Digital Marketing & Website Creation
Let us help get you started and get you up to date in today’s digital world. If you’re not sure where to start when it comes to getting your business noticed online, this is a service we now offer. Our goal is what is has been for over 60 years- connecting your business to our local community. Let us come up with a print and digital campaign to reach the customers you want to reach and help bring more customers to your business.
Contact 781-856-2038 to create a plan that is ideal for your business.
Reasons Why Your Business Should be Online
We believe in a data-driven, customer-centric approach to digital marketing. Our strategies are tailored to your unique needs and goals. We focus on understanding your audience, refining your brand message, and optimizing your online presence to deliver measurable results.
Our goal is what is has been for over 60 years; connecting your business to your local community. Let us create a print and digital campaign to reach your ideal customer base and bring more leads into your business.
It is the Digital Age
A website is a versatile and essential tool for businesses in the digital age. It enhances your online presence, credibility, and marketing capabilities, while providing a central hub for information and customer engagement. A well-designed website is an invaluable asset in today's digital age.
People Spend Hours Online
People are spending more than 6 hours online per day. Whether it’s surfing the internet, shopping, or scrolling through social media platforms, your future customer is almost always available online.
Scalable Budget
Your marketing budget doesn’t need to be huge, but creating a marketing budget is essential. As you consider how to allocate funds, it’s important to lock in the basics to establish your digital presence- launching and optimizing your business website, and setting up your social media profiles. Then, investigate other tactics that might require more of your budget, such as print and digital ads.
It's Measurable
Unlike other traditional marketing platforms, advertising on Google and social media platforms such as Facebook and Instagram allow you to see if your ads are working and how well. Digital advertising can be used to target customers in your local area, in a specific age range and in a niche market to ensure you're reaching the best audience.
Our Services
Website Starter Package
Perfect for small businesses looking to increase an online presence.
Includes:
- 1 Year of Hosting & Domain Name Setup
- Email Address
- Website Design
- 5 Website Pages
- Basic Contact Form
- Up to 10 photos
- Keyword Listing
SEO Optimization for Website
Get your website up-to-date by making sure you are searchable on today’s top search engines.
Includes:
- SEO for Homepage
- Google My Business Registration
- Google Analytics Connection & Report
- Keyword Listing
Facebook Business Page
Get your small business up on Facebook and begin building your customer relationship experience.
Includes:
- Meta Business Suite Page Build
- 3 Content Posts
- Facebook Business URL
- Facebook Ad Account Creation
Digital Campaign Build
Get your small business in front of potential customers through search and social media platforms.
Includes:
- Targeted Campaign Build
- Media Budget (1 month)
- Monthly Delivery of Leads and Reporting
PRINT + DIGITAL
ENHANCE YOUR PRINT AD CAMPAIGN WITH DIGITAL
SEO
SEO marketing, or search engine optimization, is one of the most widespread and in-demand skills in the digital marketing world. In essence, SEO marketing is all about designing and creating content to rank highly in search engines when consumers ask brand-relevant queries and industry-applicable searches.
Social Media Marketing
Social media marketing is a fast-growing vertical within digital marketing and can serve as a powerful tool in a business’s advertising arsenal. In this specialty, you will develop content and advertising strategies that promote customer interest and engagement on a variety of social media platforms, such as Facebook, Twitter, Instagram, and TikTok.
Email Marketing
While social media marketing may get more media coverage, email marketing is still a core profitable aspect of modern business. Email marketing sustains and increases business relationships, providing value for customers and engagement for the company. It can drive sales by circulating targeted content designed to appeal to a brand’s customer needs and interests.
Content Marketing
Content marketers create relevant, interesting, and timely content that appeals to and engages customers on all digital frontiers, from a brand’s social media channels to its website. This content isn’t limited to promotional ad copy, though. Often, this kind of marketing will also encompass educational and informative articles, whitepapers, and other written work that establishes a brand as a thought leader in its field.
Conversion Rate Optimization
Conversion rate optimization is all about increasing the number of conversions — that is, the percentage of website visitors and potential customers who actually make a purchase, fill out a form, or otherwise interact with the site. As a term, conversion means that a visitor to a site took a specific desired action, from providing an email address to buying an item or signing up for a subscription.
Pay-Per-Click Marketing
Many of the specialties discussed above involve driving organic traffic, visibility, and engagement from customers visiting your company’s website. Pay-per-click (PPC) marketing extends this mission into paid promotion. With PPC, a company may pay large ad vendors like Google or Facebook for text or visual ad placement, aiming to pique searcher attention and ultimately drive sales.
Is Your Business Getting Noticed Online?
In a world where online presence can make or break a business, we’re here to ensure you not only survive but thrive. Explore our comprehensive suite of digital marketing services to boost your brand, drive traffic, and convert visitors into loyal customers.