Pull Out Inserts
Pull-out inserts are a high-impact way to stand out because they physically separate from the rest of the publication, often landing directly in the reader’s hands.
Size & Specifications
The primary standard for the high-gloss pull-out inserts is:
- Dimensions: 8.5″ x 11″ (Letter size)
- Paper Quality: High Gloss, Full Color
- Format: These can be single sheets or multi-page booklets (e.g., 4-page menus or 8-page catalogs).
Why They Work
- Premium Feel: Printed on high-gloss stock, they provide a much higher production value than standard newsprint, making them ideal for high-end retail, menus, or detailed political profiles.
- Exclusivity: Unlike standard display ads, these inserts aren’t competing with other content on the same page.
- Retention: Readers are more likely to pull these out and keep them on a refrigerator or desk for future reference.
Coverage & Pricing Context
- Town Options: You can place these in any specific edition, including Stoughton, Canton, Milton, Sharon, Easton, Mansfield, and more.
- Targeting: Since the Shopper uses Every Door Direct Mail (EDDM), your insert reaches 100% of the households and businesses in the selected mailing route(s)
- CANTON
- BRAINTREE
- EASTON
- FOXBORO
- MANSFIELD
- MILTON
- MEDFIELD
- NORFOLK
- NORTON
- NORWOOD
- RANDOLPH
- RAYNHAM
- SHARON
- STOUGHTON
- WALPOLE
- WEST BRIDGEWATER
