In such a digital world, it’s easy to overlook the power of print marketing. However, combining your print and digital marketing efforts can provide a wide range of advantages. From wider reach to increased brand awareness to more calls to action, there are many ways an integrated approach can help enhance your overall marketing strategy. Let’s take a look at the advantages print marketing and digital marketing can each offer, as well as the benefits of combining these strategies.

Advantages Of Print Advertising Vs. Digital Advertising
Print Ads Are More Trustworthy

Because they’re tangible, most people trust print marketing materials like direct mailers, business cards, brochures, and ads in magazines or newspapers over digital advertisements. People are cautious about clicking digital ads for unknown businesses because doing so could potentially expose their computers or phones to a virus. But printed media doesn’t carry that risk, and proves that your business is credible. Receiving print materials at a trade show or in the mail will make potential customers less nervous about visiting your website for the first time.

Print Ads Promote Engagement

Because print advertising is more trustworthy than digital advertising, potential customers are more likely to engage with your business from printed materials. Print ads featuring promo codes and coupons also incentivize recipients to make a purchase.

While many people find pop-up ads intrusive and annoying, printed media is more personal and provides a positive experience that encourages engagement. When a recipient has the opportunity to save a flyer, brochure, or catalog to look over at their own convenience, it takes away the pressure and makes the customer feel more comfortable with making a purchase.

Digital Ads Are More Trackable

But in contrast with printed media, digital ad campaigns are much easier to track. For instance, you can track the entire journey a customer takes when they interact with your business online, from visiting your website to making a purchase. Because digital advertising offers immediately trackable metrics, you can run different campaigns at once to see which one proves more effective.

Digital Ads Allow for Specific Targeting

Modern digital marketing tools allow you to easily target your ads to certain age groups, people with particular interests, recent customers, and other specific demographics. Marketing to people in your target audience results in a more successful campaign than marketing to a general audience.

Advantages Of Combining Print And Digital Marketing
Reach a Wider Audience

When you expand your marketing efforts to span different mediums, your campaign can reach a wider audience. Not everyone uses the internet frequently or trusts digital ads, but not everyone reads direct mailers and handouts either. Combining your advertising efforts allows you to reach the people you would otherwise miss if you were to focus only on one type of ad campaign.

You can also integrate elements of digital marketing with printed materials to reach your target audience. For instance, using digital data like customer names to personalize print materials makes recipients more likely to read your content. Another way to mix digital and print media is by featuring website or social media reviews in your print content to further improve the credibility of your business. You can also add a QR code to your print materials that conveniently send people to your website.

Increase Brand Awareness

The ability to reach a wider audience with both print and digital marketing allows you to build brand awareness. Increased brand awareness helps your business stand out from competitors and makes your business more trustworthy. As your brand becomes more recognizable, people will be more likely to choose your business to meet their needs.

More Calls to Action

Utilizing both print and digital marketing strategies allows for more calls to action. A call to action tells the reader what to do, how to do it, and why they should do it. For example, a postcard may ask a potential customer to visit your website via a QR code to learn more, or to use a certain promo code for a discount. You can also ask web users to subscribe to a newsletter with the click of a button in order to receive information about future deals and promotions. More calls to action create more opportunities for people to interact with your business and become loyal customers.

Print Services For Massachusetts Businesses

If you’re planning to combine your print and digital marketing efforts, you’ll need an expert marketing firm on your team. Suburban Shopper Media in Stoughton, Massachusetts can meet all of your direct mail and digital marketing needs. We print affordable, high-quality materials, such as post cards, flyers, weekly and monthly magazines, large format graphics, and much more. Call us at (781) 821-2590 today to get started.